In online media, Facebook has become an indispensable tool, whether it is a personal account with people or a public homepage for promotion and promotion.
For cross-border e-commerce, especially for independent businesses, it is necessary to have a Facebook personal account and promote your store and brand’s public homepage.
Promoting your product and brand, advertising, tracking data, and using Facebook pixel will help improve advertising and analyze data. So what is Facebook pixel? How to use it for re marketing? And how to bind pixels to the allvalue background? Let’s get to know.
There are surprises at the end of the article: allvalue has opened the Facebook advertising account opening channel, and businesses who need to open free accounts can move to the end of the article to get the form to sign up.
What is Facebook pixel
In general, Facebook pixels are a string of code that can be used to track events, such as viewing web pages, searching, adding to shopping cart, checking out, etc., so you can understand all the behaviors of your store.
Using Facebook pixel can help you
Measure conversion rate of different equipment
At present, almost everyone will not use a single device to browse the web page, and they will use mobile phones, tablets and computers to complete browsing. For the transformation behavior of different devices, pixels can be used to track.
Optimize the effect of advertisement
The purpose of advertising is to expect potential consumers to see your ads and perform the actions you expect, such as buying. To do this, you need to consider two questions: how to accurately put ads on the audience who is interested in your ads and how to let the audience perform the actions you expect. Track audience behavior in pixels, make sure you can see which pages will prevent the audience from moving down and optimize.
Build a similar audience
Audience is an important part of Facebook advertising. Users who have taken specific actions on your website can be captured by Facebook pixels in the past, and help you find similar users of your best audience.
Components of Facebook pixel
Pixel code is composed of two elements: the base code and the event code of the pixel.
Pixel base code: pixel based code tracks behavior on the site and provides criteria for measuring specific events.
Event code: event code refers to the behavior that occurs on the website, such as natural traffic or advertising traffic. There are two ways to track events:
1. standard events: Facebook has preset standard events, which are: viewing web content, searching, adding to shopping cart, starting checkout, adding payment data and purchasing. Through standard event tracking transformation, you can get traffic information and behavior of these events.
2. custom event: according to your special needs, you can customize the standard or self-defined events on the website to achieve the most effective conversion event target.
After knowing what Facebook pixels are and how they work, how do we create pixels and how to bind them to the allvalue background? Let’s do it step by step.
Create Facebook pixel
Before creating Facebook pixels, create the facetool business management platform (BM), and click to learn how to create BM.
1. find pixel
Go to your Facebook BM, find the event management tool in the upper left corner, and then click the associated data source on the next page
2. select web page
On the associated new data source page, select the web page option, and then click start
3. select association method
Select how the site is associated to start sending site events. Select pixel code
4. set a pixel name
5. find pixel code
The installation method of the code is: add pixel pixel code for the website manually, and then copy the code. Now, the steps to operate on Facebook BM are complete
Bind Facebook pixel to allvalue background
After creating Facebook pixels, you need to bind to the allvalue background so that pixels can play its role in helping to get consumers’ behavior on your site.
1. go to the allvalue background and enter online store > preferences
In the preferences interface, paste the pixel code copied in the previous step at Facebook pixel ID. note that only the number needs to be copied without copying the whole string of base code to the background
2. verify that the installation is successful
Please browse your website in Google Chrome browser and use Facebook’s official Facebook pixel helper extension to check if the installation is successful.
After installing the extension, browse your website and click the extension to view the status of pixels
Pixels do not work normally or panic. Especially when dynamic events (such as click buttons) are used as trigger events, you can trigger normally by clicking the button once after setting the pixels.
Write at the end
After knowing how to create and bind pixels in the allvalue background, it is still one step behind you to put in ads: register an ad account. Allvalue has opened the Facebook advertising account opening channel. Businesses who need to open an account for free can click “read full text” to submit the form or fill in the application form by pressing the two-dimensional code at the end of the text.
Post time: Jun-09-2021