Muri 2020, ibintu byo mu burasirazuba bwo hagati byatumye habaho impinduka nini - hashyirwaho umubano w’ububanyi n’amahanga hagati y’Abarabu na Isiraheli, kandi guhangana n’ingabo na politiki bitaziguye hagati y’ibihugu by’abarabu mu burasirazuba bwo hagati na Isiraheli bimaze imyaka itari mike.
Icyakora, ubusanzwe umubano w’ububanyi n’amahanga hagati ya Isiraheli n’Ubumwe bw’Abarabu wateje imbere cyane Isiraheli igihe kirekire cy’imiterere ya geopolitike mu burasirazuba bwo hagati. Hariho kandi kungurana ibitekerezo hagati yubucuruzi bwubucuruzi bwa Isiraheli n’urugereko rw’ubucuruzi rwa Dubai, bikaba byiza mu iterambere ry’ubukungu bwaho. Kubwibyo, imiyoboro myinshi ya e-ubucuruzi nayo yerekeza kuri Isiraheli.
Tugomba kandi kumenyekanisha muri make amakuru yibanze yisoko rya Isiraheli. Muri Isiraheli hari abantu bagera kuri miliyoni 9.3, kandi telefone igendanwa hamwe n’igipimo cya interineti kiri hejuru cyane (igipimo cyo kwinjira kuri interineti ni 72.5%), konti zo guhaha imipaka zirenga kimwe cya kabiri cy’amafaranga yinjira mu bucuruzi, na 75 % by'abakoresha bagura cyane cyane kurubuga rwamahanga.
Mu rwego rwo gusesengura iki cyorezo mu 2020, ikigo cy’ubushakashatsi statistika kivuga ko igurishwa ry’isoko rya e-ubucuruzi rya Isiraheli rizagera kuri miliyari 4.6 z’amadolari y’Amerika. Biteganijwe ko izagera kuri miliyari 8.433 z'amadolari ya Amerika mu 2025, hamwe n'ubwiyongere bw'umwaka buri mwaka bwa 11.4%.
Isiraheli umuturage yinjiza buri mwaka muri 2020 ni US $ 43711.9. Dukurikije imibare, 53.8% ni abakoresha abagabo naho 46.2% basigaye ni abagore. Amatsinda yiganjemo abakoresha ni abaguzi ba e-ubucuruzi bafite imyaka 25 kugeza 34 na 18 kugeza 24.
Abanya Isiraheli ni abakoresha amakarita yinguzanyo, kandi MasterCard niyo izwi cyane. PayPal iragenda ikundwa cyane.
Byongeye kandi, imisoro yose igomba gusonerwa ibicuruzwa bifatika bifite agaciro katarenze $ 75, kandi amahoro ya gasutamo azasonerwa ibicuruzwa bifite agaciro katarenze amadorari 500, ariko TVA iracyishyurwa. Kurugero, Amazon igomba kwishyuza TVA kubicuruzwa bisanzwe nka e-bitabo, aho kubitabo bifatika biri munsi y $ 75.
Dukurikije imibare y’ubucuruzi, Isiraheli yinjira mu isoko rya e-ubucuruzi muri 2020 yinjije miliyari 5 z’amadolari y’Amerika, ibyo bikaba byaragize uruhare mu kuzamuka kw’isi ku isi 26% muri 2020 hamwe n’iterambere rya 30%. Amafaranga yinjira muri e-ubucuruzi akomeje kwiyongera. Amasoko mashya akomeje kugaragara, kandi isoko iriho nayo ifite amahirwe yo kurushaho gutera imbere.
Muri Isiraheli, Express nayo irazwi cyane na rubanda. Mubyongeyeho, hari ibice bibiri byingenzi bya e-ubucuruzi. Imwe muriyo ni Amazon, yagurishijwe miliyoni 195 US $ muri 2020. Mubyukuri, Amazone yinjiye ku isoko rya Isiraheli mu mpera za 2019 nayo yabaye impinduka ku isoko ry’ubucuruzi bwa e-Isiraheli. Icya kabiri, sheen, hamwe n’igurisha rya miliyoni 151 US $ muri 2020.
Muri icyo gihe, yibasiwe n’iki cyorezo, Abisiraheli benshi biyandikishije kuri eBay mu 2020. Mu gihe cyo guhagarika bwa mbere, umubare munini w’abagurisha Isiraheli biyandikishije kuri eBay kandi bakoresha igihe cyabo mu rugo bagurisha ibicuruzwa bishaje kandi bishya bikwiriye gukoreshwa mu rugo, nk'ibikinisho, imikino yo kuri videwo, ibikoresho bya muzika, imikino y'amakarita, n'ibindi.
Imyambarire nigice kinini cyisoko muri Isiraheli, bingana na 30% byinjira muri e-ubucuruzi bwa Isiraheli. Hakurikiraho ibikoresho bya elegitoroniki n’itangazamakuru, bingana na 26%, ibikinisho, ibyo ukunda hamwe na DIY bingana na 18%, ibiryo no kwita ku muntu ku giti cyabo bingana na 15%, ibikoresho byo mu nzu n’ibikoresho by’amashanyarazi, naho ibindi bingana na 11%.
Zabilo ni urubuga rwa e-ubucuruzi rwaho muri Isiraheli, rugurisha cyane ibikoresho nibikoresho byamashanyarazi. Nimwe murubuga rwihuta cyane. Muri 2020, yageze ku kugurisha hafi miliyoni 6.6 z'amadolari y'Amerika, yiyongeraho 72% ugereranije n'umwaka ushize. Muri icyo gihe, abacuruzi b’abandi bantu bafite umwanya wambere mu miyoboro ya E-ubucuruzi kandi bagura ibicuruzwa kubagurisha kumurongo mubushinwa na Berezile.
Igihe Amazon yinjiraga bwa mbere ku isoko rya Isiraheli, byasabye itegeko rimwe ry’amadolari arenga 49 kugira ngo ritange serivisi ku buntu, kubera ko serivisi y’amaposita yo muri Isiraheli itashoboraga gukora umubare w’ibipaki byakiriwe. Byagombaga kuvugururwa muri 2019, haba abikorera ku giti cyabo cyangwa bagahabwa ubwigenge bwinshi, ariko nyuma birasubikwa. Ariko rero, iri tegeko ryaciwe bidatinze n'iki cyorezo, Amazone nayo ihagarika iri tegeko. Ryari rishingiye ku cyorezo cyagize uruhare mu iterambere ry’amasosiyete yihuta yo muri Isiraheli.
Igice cya logistique nicyo kibabaza isoko rya Amazone muri Isiraheli. Imigenzo ya Isiraheli ntago izi guhangana numubare munini wibikoresho byinjira. Byongeye kandi, Isiraheli yoherejwe ntabwo ikora kandi ifite igipimo kinini cyo gutakaza. Niba paki irenze ubunini, poste ya Isiraheli ntabwo izayitanga no gutegereza ko umuguzi afata ibicuruzwa. Amazon ntabwo ifite ikigo cyibikoresho cyo kubika no gutwara ibicuruzwa, Nubwo kubitanga ari byiza, ntabwo bihagaze.
Kubera iyo mpamvu, Amazon yavuze ko sitasiyo ya UAE yugururiwe abaguzi ba Isiraheli kandi ko ishobora gutwara ibicuruzwa biva mu bubiko bwa UAE muri Isiraheli, nabyo bikaba igisubizo.
Igihe cyo kohereza: Kanama-04-2021