Niba SARS mu 2003 yarahinduye akamenyero ko guhaha kubaguzi bo murugo kandi bigatuma Taobao igenda neza, noneho icyorezo gishya kizatuma urubuga rwa e-ubucuruzi ruhagarariwe na Amazon kurwego rwisi yose kandi ruzatera impinduka nshya muburyo bwo guhaha kubakoresha isi yose .
Ku bashaka gutangiza ubucuruzi mu bucuruzi bwa e-bucuruzi, ugereranije n’isoko rya e-ubucuruzi ryuzuye ryuzuye mu gihugu, e-ubucuruzi bwambukiranya imipaka nta gushidikanya ko ari bwo buryo bwonyine bwinjiza amafaranga menshi kandi afite ingaruka nke.
Ubukungu bw "urugo" bwazanywe nicyorezo bwihutisha izamuka ry’ibicuruzwa byo kuri interineti ku isi
(Ibidukikije kuri e-ubucuruzi muri Amerika)
Nyuma yimyaka irenga icumi yiterambere, e-ubucuruzi bwimbere mu gihugu bwateye imbere muburyo bwubucuruzi bwinshi. Muri iki gihe, ikiguzi cyo gutemba kiri hejuru cyane, kandi birumvikana ko igiciro cyo gukora nacyo kiriyongera. Ibidukikije byifashishwa mu bucuruzi bwo mu gihugu byarushijeho guhatanwa cyane, ariko kugura kuri interineti mu mahanga biriyongera ku muvuduko mwinshi, kandi icyorezo kirakomeza, ingeso z’abantu benshi zo guhaha zirahinduka, kandi gukoresha interineti bizakomeza kwiyongera ku muvuduko mwinshi.
Ejo hazaza haratanga ikizere.
Amazone igaragara kwisi
Nk’uko bigaragara ku bicuruzwa 10 bya mbere by’ubucuruzi byo kuri interineti bigurishwa kuri interineti muri Amerika, Amazon n’umuyobozi wuzuye ku isoko ry’ubucuruzi bwo muri Amerika, aho isoko ry’imigabane igera kuri 40% byahanuwe na emarkerter.
Raporo yashyizwe ahagaragara na cbcommerce.eu, FedEx hamwe n’isi yose, abakinyi ba e-bucuruzi nyamukuru ku isoko ry’ubucuruzi bw’ibihugu by’i Burayi ni Amazon na eBay, umugabane w’isoko urenga 50%.
Dukurikije imibare y’ubushakashatsi hamwe n’amakuru y’iteganyagihe yashyizwe ahagaragara na emarketer, ibihugu by’Uburayi bw’iburengerazuba n’ingufu nyamukuru zikoreshwa ku murongo wa interineti, kandi igipimo cyo kugurisha kuri interineti cy’Ubwongereza, Ubudage n’Ubufaransa hamwe gifite imigabane irenga 60% by’imigabane mu Burayi, muri byo Ubwongereza bwo kugurisha kumubiri kumurongo buza kumwanya wa gatatu kwisi.
Muri Aziya (usibye Ubushinwa), Ubuyapani bufite igipimo kinini cyo kugurisha kumurongo. Amazon ni urubuga rwa mbere rwo guhaha kumurongo mu Buyapani.
Sisitemu ikomeye yo gutanga amasoko ifasha abadandaza bato n'abaciriritse kugurisha ibicuruzwa byabo kwisi yose
Amazone ishaje ivuga: amahitamo arindwi, ibikorwa bitatu, guhitamo nibyingenzi. Hamwe niterambere ryiterambere rya e-ubucuruzi, "bikozwe mubushinwa" bikundwa cyane nabaguzi bo mumahanga. Isoko ry'Ubushinwa, rizwi ku izina rya “uruganda rw'isi”, rifite ibyiza byo guhatanira amasoko ahagije, ibyiciro byinshi kandi byiza. Hamwe nibicuruzwa bya Amazone nkumwami, abagurisha abashinwa ntibakwiriye gusa gukora igihe kirekire cyinzira nziza, ariko kandi barashobora gukora ibicuruzwa byinshi.
Turashobora kugereranya ibicuruzwa byinshi byo murugo (nka 1688) nibicuruzwa bya Amazone, kandi hariho itandukaniro rinini ryibiciro (fata urugero rwa terefone igendanwa nkurugero).
(Urubuga 1688)
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Abacuruzi b'Abashinwa bafashe igice kinini cyimbuga za Amazone
Ibyinshi mu bicuruzwa bya Amazone ku isi biva kubacuruzi baho mbere, bigakurikirwa n’abagurisha abashinwa. Mu Bufaransa, Ubutaliyani, Espagne na Kanada, Abacuruzi b'Abashinwa ndetse bafite uruhare runini kurusha abagurisha baho.
(inkomoko yamakuru - urubuga rwa Amazone)
Nigute ushobora kwinjira muri Amazone
Mbere ya byose, tugomba gusobanura neza intego yo guhatanira e-ubucuruzi?
Ni traffic! Nukuvuga ko, mugihe abaguzi bashakisha ijambo ryibanze cyangwa ibicuruzwa, ibicuruzwa birashobora kugaragara kurupapuro rwibisubizo. Urwego rwo hejuru, niko amahirwe menshi yo kugaragara. Hatari traffic, ntibishoboka kubyara ibicuruzwa byinshi no kugurisha byinshi. Kubagurisha binini, kugirango turwanire traffic, turashobora gukoresha amafaranga yubwoko bwose (birumvikana ko hariho isoko rinini, abagurisha bato bari byiza kutinjira), ariko abagurisha bato bafite amafaranga make. Kubera ko tudashobora gukoresha amafaranga kugirango twihutishe urutonde, kubagurisha bato, turashobora byibuze gukora neza kurenza abo duhanganye mubice bimwe.
Kuberako urubuga rwa Amazone ruzakora amanota yuzuye ukurikije ibipimo bitandukanye byibicuruzwa. Iyo amanota ari hejuru, niko urujya n'uruza rwinshi ninshi urutonde rwibicuruzwa. Ibipimo nkibyingenzi hagati yintego yo gushakisha abaguzi nibicuruzwa, igihe cyo kubika, ingano yo kugurisha, igipimo cyo guhindura, igiciro gihamye, umubare wogusuzuma, amanota, igipimo cyo kugaruka… Kubwibyo, uko byinjiye mbere, niko uburemere bwibicuruzwa bwibicuruzwa, Nini inyungu zo guhatanira.
Icya kabiri, nigute wasesengura ugahitamo isoko?
Birashoboka ko bamwe mubagurisha bashya bumva ko Amazone ifite urwego rwo hejuru, mubyukuri, benshi muribo ni ukubera ko inzira yo gutekereza idashobora kugendana nibihe. Ntabwo bikiri ibihe byo kugurisha ibyo ushaka kugurisha, gushaka ibicuruzwa gusa, gukwirakwiza ibicuruzwa, no kwamamaza. Kubera ko umubare w’abagurisha Amazone wiyongereye cyane, cyane cyane umubare munini w’abagurisha Ubushinwa binjiye ku isoko (umubare munini wimpano zegeranijwe mu bucuruzi bw’imbere mu gihugu mu myaka irenga icumi), amarushanwa ku isoko yabaye menshi cyane . Mubikoresho gakondo bya elegitoroniki, ibikoresho byimyenda nibikoresho byo murugo, amarushanwa mubyiciro bizwi arakaze cyane. Uburyo bwingenzi cyane kubagurisha bato n'abaciriritse ni ukumenya gusesengura ibidukikije birushanwe.
Turashobora kugira ubushishozi ku isoko dusesenguye ibicuruzwa 100 byambere muri Amazone bagurisha neza. Kuberako 100 yambere aribwo buryo bwibanze bwo kugurisha isoko, dushobora gusesengura ibidukikije ku isoko duhereye ku bintu bine bikurikira:
Monopoly (tuyita isesengura rya monopoly mu bihe bikurikira)
1. Kugurisha wenyine. Mu isoko ryicyiciro, igurishwa ryibicuruzwa bikuru ni byinshi cyane, bigatuma bigora gukurikirana ibicuruzwa kubona ibicuruzwa byagurishijwe. Tuyita ibicuruzwa byo kugurisha ibicuruzwa. Mu isoko nk'iryo, abaguzi bafite ibicuruzwa bigaragara mu bihe byinshi. Abacuruzi bato n'abaciriritse ntibakwiriye kwinjira. Kurugero, ibyiciro bikurikira byibicuruzwa.
(inkomoko yamakuru, raporo yisesengura ryamasoko)
2. Kwamamaza / kugurisha wenyine. Niba hari ibirango binini, abagurisha binini hamwe nisoko rya Amazone ku isoko ryibyiciro ni byinshi cyane, twabyita ikirango / ugurisha / Igurisha ryihariye rya Amazone. Ibipimo nkibi byo guhatanira isoko mubisanzwe birebire cyane, bito n'abaciriritse bagurisha ntibakwiriye kwinjira. Kurugero, ibicuruzwa mubyiciro bikurikira:
(inkomoko yamakuru, raporo yisesengura ryamasoko)
Imyuga ikora (tuyita isesengura ryibikorwa bya professionalism mu bihe bikurikira)
1. Gisesengura abanywanyi mumasoko yicyiciro, niba ari abagurisha binini bamaze imyaka myinshi bakora cyane kandi bafite kugabana kwinshi. Ku isoko nkiryo, biragoye kubagurisha bato kwitabira amarushanwa. Kurugero, Anker agira uruhare mumasoko ya banki yingufu.
(inkomoko yamakuru, raporo yisesengura ryamasoko)
2. Ikigereranyo cyo gutanga. Niba ibyinshi mubicuruzwa mumasoko yicyiciro byanditswe nkibirango. Byerekana ko ugurisha afite ubuhanga. Kurugero, igipimo cyibicuruzwa byanditse kumasoko ya banki yingufu ni hejuru ya 81%. Mubyongeyeho, umubare munini wa +, videwo irerekana kandi ko ugurisha ari umuhanga cyane.
Nyuma yo kugurisha:
Iyi ni ingingo abagurisha benshi birengagiza, ariko amasomo atabarika ava muribi. Kuberako iyo habaye kugaruka, umugurisha agomba kwishyura ibicuruzwa bibiri no kwishyura serivisi. Niba ibicuruzwa bipakiwe kugirango bigerageze, ntibishobora kongera kugurishwa, bigabanya cyane inyungu. Niba impuzandengo yinyenyeri iruta inyenyeri 4, ibyago byo kugaruka ni bito, naho ubundi ni binini. Nibyo, niba umugurisha ufite ubushobozi bwubushakashatsi bwibicuruzwa niterambere byinzobere kumasoko yinyenyeri yo hasi, biroroshye kubona ingano yo kugurisha kandi byihuse gufata urutonde mugutezimbere ibicuruzwa.
Umubare w'ishoramari:
1. Reba umubare w'isuzuma. Niba impuzandengo y'ibicuruzwa bisuzumwa ku isoko ryibyiciro ari binini cyane, kandi uburemere bwibikorwa bya platifike ni byinshi, biragoye ko ibicuruzwa bishya bihangana nayo kubinyabiziga, kandi ibicuruzwa bishya bigomba gukoresha byinshi byo kwamamaza hakiri kare / gusunika ibiciro (fata kandi ibicuruzwa bya banki yingufu nkurugero).
2. Reba ingano yo kugurisha. Niba ibicuruzwa bigomba kugera ku magana yo kugurisha buri munsi kugirango bibe kurutonde, bisaba gutegura igishoro kinini.
3. Igiciro cyibikoresho. Niba ibicuruzwa ari binini cyangwa biremereye, birashobora gutwarwa ninyanja gusa. Ubu bwoko bwibicuruzwa bifite ibiciro byambere bya logistique hamwe nigiciro cyinshi cyo gukanda, bidakwiriye kubacuruzi bato n'abaciriritse.
(inkomoko yamakuru, raporo yisesengura ryamasoko)
Ku bagurisha bato n'abaciriritse, ikintu cya mbere Amazon agomba gukora ni isesengura ryapiganwa. Niba dukoresheje uburyo bwo gusesengura hejuru kugirango dusesengure Isoko rya terefone igendanwa Isoko, noneho tuzi ko isoko isa nkaho ifite itandukaniro rinini ryibiciro, ariko hariho amarushanwa akomeye, imikorere yumwuga mwinshi, ishoramari ryinshi, hamwe n’abagurisha bato n'abaciriritse. ntamahirwe. Ariko wige gukoresha uburyo bwo gusesengura amarushanwa kugirango usesengure isoko, imbere yamahirwe menshi yiterambere rya Amazone, tuzashobora kubona isoko ryinyanja yubururu.
Igihe cyo kohereza: Gicurasi-21-2021